Know your customers.
Understand their behavior.
Grow your business.
Understanding customers is the foundation of effective lead generation. Analyze360® helps organizations identify their best customers, discover new prospects, and activate campaigns across digital advertising, direct mail, email, and CRM platforms. Pinpoint™ extends that visibility by identifying real-world behaviors and emerging opportunities as they develop, helping organizations reach qualified consumers even earlier in the buying journey.
Analyze360® connects behavior to Households, Audiences, and Activation
Understand Your Best Customers
Upload customer data to uncover household characteristics, lifestyle segments, spending patterns, and behavioral insights.
Identify Real-World Intent
Use Pinpoint™ geospatial intelligence integrated with a database of 240+ million consumers to analyze visitation behavior, trade area, competitor overlap, event attendance, and emerging demand patterns.
Build High-Intent Audiences
Create audiences based on observed real-world activity, including retail visits, category behavior, event participation, and geographic movement.
Activate Across Channels
Reach real households and high-intent audiences through digital, social, email, SMS, phone, and direct mail campaigns using campaign-ready consumer intelligence tied to observed visitation behavior.
Measure Real-World Outcomes
Understand whether campaigns drive real-world visits, engagement, audience movement, and measurable behavioral response beyond clicks and impressions.
What can Analyze360® and the Geospatial Intelligence feature do for you?
Pinpoint™ Geospatial Intelligence
Behavioral Visibility Beyond Segmentation
Traditional consumer intelligence helps organizations understand who consumers are. Pinpoint™ extends that understanding by providing visibility into real-world consumer behavior as it occurs. By observing visits to relevant locations, events, and points of interest, organizations can identify emerging market opportunities while purchase decisions are still developing.
- Observe visits to locations, events, and points of interest
- Identify consumers visiting competitors, your store, or other high-value locations
- Build targetable audiences from those observed visits
- Engage consumers earlier in the decision process
See where Real-World Intent is forming
Most consumer decisions develop long before someone fills out a form or makes a purchase. A homeowner may visit multiple flooring stores before choosing a contractor. A dealership shopper may compare competing locations over several weeks. Event attendees may continue visiting related venues and destinations long after the event ends.
Competitive Retargeting: Automotive Service Example
Find competitor customers
Identify vehicle owners who recently visited competing quick-lube centers, dealerships, or independent repair shops.
Reach them individually
Build targeted audiences from those observed real-world behaviors and deliver relevant messaging across digital channels.
Secure the next service visit
Engage customers after a competitor service visit, before they decide where to return for their next oil change or routine maintenance.
In-Market: Home Improvement Example
Find active project shoppers
Identify homeowners who recently visited home improvement retailers, flooring stores, kitchen showrooms, and other project-related locations.
Reach them individually
Build targeted audiences from those observed real-world behaviors and deliver relevant messaging across digital channels.
Win the project earlier
Engage homeowners while projects are still being planned, before they choose a contractor or make a major purchase.
Cross-Selling: Health & Wellness Consumer Example
Find health-conscious consumers
Identify consumers who recently visited gyms, fitness centers, wellness clinics, specialty health retailers, and other health-focused destinations.
Reach them individually
Build targeted audiences from those observed real-world behaviors and deliver relevant messaging across digital channels.
Influence brand choice early
Engage consumers exploring health and wellness options, before brand preferences and purchasing habits are established.
Consumer Lifestyles: Affluent & Luxury Consumers Example
Find high-value prospects
Identify affluent consumers based on household income, spending habits, lifestyle attributes, and location-based behaviors.
Reach them individually
Build targeted, look-alike audiences from your best customers and deliver relevant messaging across digital channels.
Deliver your message to the right prospects
Engage high-value consumers with the capacity, propensity, and readiness to spend.
How Analyze360® + Pinpoint™ fit together
Who are they?
- Demographics
- Psychographics
- Segments
- Propensities
What are they doing?
- Behavior
- Movement
- Visits
- Emerging Opportunities
Discover the concepts behind Analyze360® and Pinpoint™ and learn how behavioral visibility is expanding traditional consumer intelligence. Download our booklet: Beyond Segmentation: The Future of Consumer Intelligence
Flexible Access for Research, Marketing, and Activation
Annual Access
Consumer intelligence and segmentation reporting for growing organizations.
Premium Access
Advanced analytics, audience strategy, Pinpoint™ capabilities, and expanded support.
Enterprise Access
Full platform access, large-scale audience activation, API integration, and enterprise geospatial intelligence.
Our clients say it best…
Compare our features
| Capability: | Analyze360® + Pinpoint™ | Consumer Data & Analytics e.g. Experian, Acxiom, Epsilon, TransUnion, Merkle and Resonate |
Identity Resolution e.g. LiveRamp, Zeotap, Full Contact, and Id Toro |
Location Intelligence e.g. Placer.ai, and Foursquare |
Geospatial & Market Analysis e.g. Esri, Precisely, Alteryx, and Caliper |
Social & Search Ad Networks e.g. Meta, Microsoft, Google, and Amazon Ads |
|---|---|---|---|---|---|---|
| 360 consumer variables by name and address | ||||||
| High-quality data on 240+ million U.S. households | ||||||
| Real-Time Audience Segmentation, Profiling & Individual Customer Scoring | ||||||
| Predictive look-alike modeling based on current best consumers | ||||||
| Consumer & market opportunity analysis (addressable market) | ||||||
| Lifestyle & psychographic segmentation in minutes | ||||||
| Real-world visitation, foot traffic & consumer journey intelligence from any U.S. business, event, or location | ||||||
| Unified consumer intelligence & mobility platform | ||||||
| MAID capture with person-level identity resolution | ||||||
| Low cost of ownership through unlimited data appends & lead generation (price) |
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Turn Real-World Behavior into Actionable Insight!
Analyze360® and Pinpoint™ help organizations connect audience intelligence with observed real-world behavior, campaign activation, and measurable business outcomes.
Schedule a demo!Have questions? Reach out to us, our team is here to make the most of Analyze360® and the Pinpoint™ geospatial intelligence capability.